Select the right venue
We assess audience fit, escalator conditions, campaign visibility and the operating requirements of the property.
Escalator media Canadian market
Transform every ride into high-attention media.
A proposed platform connecting commercial venues and advertisers through professionally managed escalator handrail campaigns.
Canadian program development in progress
One continuous surfaceBuilt into the customer journey
Designed for
MallsConvention centresPrivate venues
How it works
A coordinated path from venue to campaign.
Every project begins with suitability and operating requirements, then moves into creative and delivery planning.
Build the campaign
Creative, production planning and campaign timing are coordinated for the handrail format and surrounding environment.
Coordinate delivery
Installation, monitoring and removal are planned with the venue, supplier and qualified escalator professionals.
Campaigns move forward only after applicable venue, supplier, maintenance-contractor and regulatory requirements are confirmed.
For venues
Turn circulation into a new media opportunity.
Create a distinctive advertising surface while keeping campaign planning coordinated with property operations and escalator maintenance.
- A new potential source of media revenue
- Campaigns shaped around your venue
- One coordinated point of contact
For advertisers
Put your message directly into the journey.
Reach visitors on a moving, tactile surface positioned along a natural path through high-traffic commercial spaces.
- A distinctive alternative to static media
- Flexible creative and campaign planning
- Placement close to retail decisions
Two distinct possibilities
Campaign flexibility or permanent presence.
Campaign format
Temporary handrail media
A removable graphic-film concept for rotating advertisements, seasonal promotions and sponsorship programs.
Subject to product availability, compatibility and required approvals.Long-term format
Permanent branded handrails
A replacement-handrail solution for enduring venue identity, wayfinding, safety communication or long-term sponsorship.
Delivered with the appropriate manufacturer and escalator contractor.A compliance-led approach
Designed to work with the people responsible for the equipment.
Handrail Media Canada is being developed around cooperation with property owners, approved material suppliers and qualified escalator-maintenance professionals.
No installation or pilot would proceed without the required technical documentation, compatibility review and permissions.
Early conversations
Let's explore what a Canadian pilot could look like.
Whether you manage a venue or represent a brand, we're building the right partnerships for a professional first program.